Viking Cruises has showcased remarkable performance in terms of sales for 2025, achieving an astounding 92% of its capacity booked as of early May. The cruise line’s CFO, Leah Talactac, vocalizes the company’s confidence, citing the firm as virtually booked out for the year. Such a strong booking rate emphasizes the growing appetite for luxury
Cruise
The cruising industry, particularly in the realms of luxury and expedition travel, faces an impending reckoning with sustainability. While company executives often tout a commitment to ecological practices, feedback from the market indicates a shocking reality: consumers largely prioritize destination allure and price over environmental responsibility. This is not merely a trivial observation; it raises
As travel enthusiasts yearn for the next grand getaway, Royal Caribbean’s announcement of Perfect Day Mexico is a game-changer. Scheduled for a vibrant launch in the fall of 2027, this 200-acre paradise in the Mexican Caribbean is designed to redefine leisurely escapes. Positioned as the world’s longest lazy river and the home of unparalleled aquatic
As Virgin Voyages embarks on the remarkable journey of launching its first ship in the Northeastern United States, it signifies not merely a geographical expansion, but a bold evolution in the cruise industry. The anticipated debut of the Brilliant Lady this September marks a crucial milestone for the budding cruise line as it strives to
In an exciting move, the Cruise Lines International Association (CLIA) is setting the stage for a renewed commitment to collaboration within the cruise travel sector. Charles “Bud” Darr, the newly appointed CEO, recently highlighted the pivotal role that travel advisors play in this vibrant industry during his inaugural address at the Cruise360 conference. The essence
The revival of the Victory I marks a significant moment in the nautical world, capturing the spirit of hope and resilience in the face of adversity. Owned by entrepreneur John Waggoner, this coastal vessel is not just another addition to the Great Lakes fleet; it represents the phoenix-like rise from bankruptcy and the trials that
Hawaii, a land synonymous with breathtaking landscapes and vibrant culture, is poised for a significant transformation in its tourism landscape as the Transient Accommodations Tax (TAT) is set to rise. Starting in January 2026, the state’s portion will increase from 10.25% to 11%. This legislative change, embodied in SB1396, is not just a fiscal adjustment
Royal Caribbean is set to redefine cruising culinary experiences with the introduction of its second Icon-class ship, the Star of the Seas, scheduled to embark this August. One of the most exciting additions is the Lincoln Park Supper Club, a dining venue inspired by the vibrant culinary scene of 1930s Chicago. This themed supper club
The announcement of Disneyland Abu Dhabi marks a pivotal moment for The Walt Disney Company as it embarks on its seventh theme park worldwide. Collaborating with Miral Group, a local powerhouse in the UAE, Disney aims to create a unique blend of its trademark magic and Emirati culture. CEO Bob Iger’s recent statements underscore the
Water has an undeniably magnetic pull over many of us, and for me, it stands as a symbol of both tranquility and adventure. The comforting embrace of water has been a backdrop to my life’s greatest moments and an escape from its most stressful episodes. From the exhilaration of gliding through cool waters to the
John Waggoner’s return from retirement to reclaim Victory Cruise Lines exemplifies resilience and a deep commitment to the industry he helped shape. After acquiring the distressed assets of American Queen Voyages, the very company he founded, Waggoner finds himself navigating a rapidly changing market landscape. With the stakes at an all-time high, he addresses the
Norwegian Cruise Line (NCL) is on the cusp of a transformative phase with the renovations of two of its cornerstone vessels, Norwegian Epic and Pride of America. Scheduled to commence shortly, these extensive refurbishments are not merely cosmetic; they signify a strategic pivot towards enhancing guest satisfaction and optimizing onboard experience. With the cruise industry
Royal Caribbean Group has made waves in the cruise industry with its stellar first-quarter earnings for 2024. Reporting a net income of $736 million—essentially double from $364 million a year before—the company’s financial performance shows not only resilience but an impressive rebound. The operating income of $945 million, marking a 26% increase, illustrates a strong
Victory Cruise Lines, once a beacon of charm on the Great Lakes, has been reborn with the christening of the Victory I in Toronto, a thrilling event that highlights the resilience and innovation in the cruise industry. John Waggoner, an industry pioneer who previously led American Queen Voyages, returned from retirement with a vision to
The expedition cruise industry has carved a noteworthy niche in the broader travel sector, highlighting sustainability as a core component of its operational philosophy. Despite this emphasis on eco-friendly practices, cruise lines face a formidable challenge: consumers are not yet willing to pay premium rates for sustainable experiences. Executives within this industry are grappling with
Cruising has always been a polarizing subject among travelers. While many holidaymakers enjoy the convenience and luxury that these floating resorts offer, a significant portion of the population harbors suspicions about the environmental impact and social implications of cruising. This skepticism was poignantly expressed at the recent Seatrade Cruise Global conference by Charles “Bud” Darr,
Holland America Line’s Oosterdam has recently completed an impressive transformation during a meticulous two-week drydock in the Bahamas, revolutionizing the onboard experience for its guests. This vessel, which has been delighting cruisers since its debut in 2002, undertook significant enhancements designed to elevate comfort, entertainment, and relaxation. With a focus on couples and wellness, the
The launch of the MSC World America marks a significant turning point for MSC Cruises, a brand synonymous with Italian heritage and family values. This ambitious project demonstrates not only the company’s commitment to expanding its influence within the U.S. market but also to its unique ability to meld American culture with European sophistication. The